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The Cafe Deluthe & Gourmet Bakery

I. Executive Summary

a. Company Mission Statement

b. Management Strategies

c. Funding Resources

I. Executive Summary

If you dare to dream we will create it. The words of our mission statement reflect our commitment to excellence in the craft and artistry of baking enables us to deliver elegant artistically decorated gourmet cakes and baked goods that look superb, delight the pallet and and serve as a decorative theme and  center piece of special occasions. Our products will exceed local stores and franchise competitors by possessing a flare and artistry that most do not have. Our aim is to revive and Preserve the elegance and sensation of age old baking, coffee making and cake decorating with culinary techniques to achieve the height of quality and excellence in the cake coffee and pastry industry. Our products range from high end artistry to modern and local customs.

Our focus is on quality production with bottom-line growth through cost reduction and optimal performance. We also focus on technology and innovation to perform proper technique and equipment operation. Maintain 100-percent honesty between employees, customer and management. As a team input will be collected analyzed and put into practice regularly. Weekly team meetings will be held motivate and forecast growth and annihilate potential difficulties.

Funding sources will include government grants for small business. Minority organization grants. Open the floor to remote investment partners. Our marketing strategy will include 
Word of mouth advertising via quality output has proved our strongest selling point. Advertising in local papers and glossy local magazines. Occasional community donations and product gifts to active community figures.

Our long term goal is to open franchising to the general public particularly experienced bakers who have taken our cake baking classes and business of baking courses with a view to expanding our product, employment acquisition and small business development services across the east coast. In the short term we will expand or client base in the Baltimore metropolitan area.

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