Business Plan 
Startup Templates Software Samples

IV. Target Market

a. Business Location


^{For details  in this subcategory see the Business Plan Writing And Startup Tool Kit}


b. Market Description


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^{c. Growth Opportunities}

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V. The Competition

Increased profitability in the industry suggests that people are becoming more dependent on fast food and specialty restaurants than they have ever been.

a. Who They Are

Dunkin Donut – Despite the success of Dunkin’ Donuts Coolata’s explosion on the market Dunkin Donuts parent company is seeking to sell the chain.

Krispy Kreme - Krispy Kreme has vertically integrated doughnut and coffee production through joint ventures and acquisitions in an attempt to control the high degree of supplier bargaining power within the industry, while maintaining a renowned level of quality.

Superfresh Grocery Store bakery

Giant Foods Store bakery

StarBucks Coffee - the Frappuccino craze is alive and well. While Krispy Kreme has shown a steady decline from 1.54 in 2002 to 1.01 in 2004, Starbucks remained steady.  Starbucks Coffee, Krispy Kreme’s leading competitor, has been experiencing astonishing sales that surpass even Krispy Kreme’s admirable numbers.

b. Market Share Distribution

13% of consumer’s annual expenditures goes to food consumption. That’s the largest expenditure below housing costs. 80% of adults in the US drink coffee. That’s 8 out of 10. We will access these coffee drinkers and baked goods consumers using precision placed storefronts, menu handouts and coupons by mail to all businesses in area.

Consumer Expenditures

Distribution of total annual expenditures by major category 

Assess growth potential
Demand for coffee is steadily rising at a rate of 1.5 percent per year. With 80% of Americans being coffee drinkers and consumers eating 15% percent more processed and fast food compared to 20 years ago growth in the coffee and backed goods to go industry is steady. Food eaten away from home is steady at 5.4% compared to food eaten at home, 7.7%. Business facilities are growing in the Baltimore metropolitan area with building of commercial buildings, hospitals and additional parking facilities increasing. This increased traffic will facilitate the need for more coffee houses and bakery shops that specialize in on-the-go foods and fast service. Our ability to pass down acquired competencies to succeeding cohorts by training cake bakers/decorators, team managers and other bakery staff will enable strong business outgrowth with the view of opening bakery shops throughout Maryland.

 

^{c. Product Matchups}

^{Deluthes Coffee Starbucks Coffee
Deluthes Cakes – Giants and Superfresh Cakes
Deluthes Candies – Virtually No Existing Market In Area
Deluthes Patries – Penera Bread Pastries}

 

VI. Marketing Plan

a. Meeting Customer Needs
Our customers require fresh quality coffee and pasty on the go. Our system for establishing customer needs is based on the product offering of our competitors. We will maintain honesty and request input. We will allow customers to take monthly surveys in exchange for discounts on doughnuts and pastries. This will give insights into what customers desire and create customer loyalty

b. Quality vs. Quantity
Americans on the go tend to compromise with respect to quality unless it has to do with their Starbucks coffee, gourmet bagel or pastry. Hot and fresh sells. Therefore quality is everything. Baking staff are trained regarding quality preparation, food service, storage and holding equipment with a view of producing a superiorly prepared fresh product consumers will come back for time and again.

c. How We Will Sell
Word of mouth advertising via quality output has proved our strongest selling point. Advertising in local papers and glossy local magazines. Occasional community donations and product gifts to active community figures. We will take the product to the consumers and let them sample the product to help create brand awareness. We will establish high visibility by means of location along with drawing local public support via samples, mailed coupons and menu distribution.

d. Ability to Penetrate Market
Our 20 years experience in baked goods preparation and quick delivery along with a fine reputation for high quality products will answer the demand for a fast, fresh, tasty menu of quality coffee and pastry products. Our ability to deliver solutions to meet special and unique cake design requests enables us to penetrate new market segments while holding niche positions.

^{The Cafe Deluthe & Gourmet Bakery will take the bakery cafe to the customer! By using the community support program TDP is instituting, arrangements will be made to visit a high school, college campus, or a corporate campus once or twice a month (Even visit these facilities for special games, tournaments, recruiting events, or corporate open houses). And, for every cup or baked good sold, a portion is returned to the high school or college. It becomes a tremendous, painless way for the institution to gain a financial reward while providing a pleasant and fulfilling benefit to their students or employees.}

 

 

VII. Management Development

a. Pivotal Employees
Acquiring competent productive and forward looking employees is essential to customer satisfaction and the growth and expansion of the company. To that end we provide extensive training as well as growth incentives with a view to grooming each employee to discover and reach his or her true potential.

b. Consultants, Advisors and Contractors
Consultants
Financial Marketing Network, Inc.

Advisors
Wilton Method of Cake Decorating
Rich's -Culinary and Bakery Training Programs

Contractors
Logan Contractors LLC
Johnsons Wall Units
The Constable Finishing Co.
Olsen Decor

c. Internal Management Structure

^{President- D. Loyde Gibbs 
Sales and Marketing Manager - M. Askew
Assistant - B. James
Administrator - Linda Matthias
Assistant Administrator - Mary Holly
Office Manager - Leda Hollings
Assistant - Jules Hermin}

  View and edit the complete Bakery Business Plan 
 in the Business Plan Writing Tool Kit when preparing your business plan.

Gourmet Bakery Business Plan Writing and Startup Kit

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Download Center Bakery Business Plans are included in Winning Business Plan Writing And Startup Tool Kits   Choose from Three Software Packages $29.00 - Winning Business Plan Writing And Startup Tool Kit Download $79.00 - Winning Business Plan Writing And Startup Tool Kit, CD & Download $359.00 - Custom Written Business Plan, Writing Software & Startup Tool Kit   System Requirements: Desktop, Palm, Pocket PC,  PDA or Laptop Platform: Windows  98/ ME/ NT/ CE /2000/ XP/ XP2/ Vista/      Memory: 32 MB RAM minimum Disk Space: 3 MBytes of free hard disk space for program files Size: The file size is approximately 1700 KB Resolution: 800x600 minimum (1024x768 or higher recommended)  Requires Microsoft Internet Explorer or compatible browser, Microsoft Word or compatible reader/editor.   Payment SSL Secure Server Transaction  Privacy/Secure Payment Policy Your personal identifiable information is transmitted over a secure server using the latest ID protection technology. Your information will not be passed on to a third party nor used for advertising purposes.  Legendary Heritage Heirlooms, a Fimark.net Company - Financial Marketing Network, Inc. For customer service call 410 323 4202 or email support@fimark.net