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Golden Honey Bee Day Care Center
Business Plan

  (Download the complete business plan in the Winning Business Plans Writing Tool kit)

Table of Contents

I. Executive Summary

II. Introduction

III. Industry Analysis

IV. Organization

V. Management/Human Resources

VI. Operations

VII. Marketing

VIII. Assumption Page - Created with Business Plan Writer 

IX. Financial Documents - Created with Business Plan Writer

X. Supporting Documents - View in Complete Business Plan

    Supporting Documents Include:
        Classroom Breakdown
        Classroom Color
        Estimated Monthly Income
        Estimated Monthly Expenses
        Equipment List
        Lesson Plan
        Daycare - Waiting List
        Area Daycare Center Rates

Golden Honey Bee Day Care Center

I. Executive Summary

Golden Honey Bee Day Care Center will operate under a philosophy that children need to be treated with warmth and respect. The service sector for child care during standard hours is projected at 58%.

Marketing efforts will remain primarily grassroots using local resources, current families, and community centers to promote Golden Honey Bee Day Care Center.

Mission Statement

Dedicated to providing exceptional tender loving care while making learning fun.
Golden Honey Bee Day Care Center

II. Introduction

Golden Honey Bee Day Care Center is a Limited Liability Company s-Corp) owned by Sasha Falkner who has over 17 years in the child care industry and has worked vigorously to provide care for all children regardless of race, gender, or economic status.  Ms. Fleet has worked tirelessly to the Development of a Day Care Center which will operate under the philosophy that children need to be treated with warmth & respect. The children served by Golden Honey Bee Day Care Center will be surrounded with   experiences that will foster physical, social, academic, emotional, and cognitive growth.

Golden Honey Bee’ atmosphere will embody loving tenderness while encouraging independence, constructive problem solving, positive self-esteem, and improved self-worth. The Director of the proposed center has operated a self-owned licensed family daycare for well over 8 years.  Ms. Fleet has also operated several daycare facilities for over 10 years, and is certified with the State of Maryland to serve children ages 0-15 years old, with a maximum capacity not to exceed fifty (50) children.

Children enrolled at Golden Honey Bee Day Care Center

Sasha Falkner began child care services with the mission of providing tender loving care, while making learning fun, along with providing low-income families with quality childcare. She is passionate about the needs to assist children during early childhood development with a stable, enriching and loving environment while their parents provide financial means for their families. She also understands the problems of lower income parents who cannot afford to pay for quality childcare. She has been operating day centers from her heart embodied with the passion to help families find personal & financial stability.

Golden Honey Bee Day Care Center

III. Industry Analysis

The childcare industry remains essentially a mom-and-pop business ringing up annual sales estimated to be between $10 billion and $35 billion. Although the national chains grew 200% during the 80’s, they still accounted for only 5% of the childcare centers operating nationwide. In 1995, only 9 chains have as many as 24 childcare centers. The remainder operates on a ...(continued).

Profit margins in the industry are very slim. The average for-profit daycare center earns 5% over costs. Some franchise operations function at about 7% margins. Information on the costs involved in the daycare industry was found in the 2003 report entitled “Cost, Quality and Child Outcomes in Childcare Centers”. Because childcare is so labor intensive, labor costs account for ...(continued)% of a center’s total expensed costs. Facilities make up...(continued) of the expended cost budget. However economies of scale can be realized. ...(continued)

As found in the recent study, “...(continued)".

Childcare workers often receive few benefits, such as medical and dental insurance and paid time off. A good-quality center is characterized by adequate providers’ wages, education and training, resulting in lower turnover. The national childcare staffing study (1999) found that wages were the most important predictor of quality of care. Adequate pay is necessary to attract childcare workers with necessary education and training to provide children with quality care.

High turnover of staff is a concern. The primary reason why people leave their jobs with childcare centers is the low income. ...(continued)% of the providers earning ...(continued) or less per week left the occupation during 1990 as compared with 15% for those earning more than that amount.

Other factors that influence their choice to leave of stay include: working conditions, increasing demands of parents that can not be met, lack of benefits, personal reasons (retirement or pregnancy) and lack of career opportunities.

How children spend their time before and after school is a concern for many parents. According to the Child Care Bulletin (March/April 1995, Issue 2) the average child spends 3 hours a day watching television or playing video games. Other activities include playing with friends, homework and reading. ...(continued)% of school-aged children whose mothers work are cared for by 2 or more different childcare arrangements per week. Almost 15% (14.6%) of children spend some time alone each week, with that percentage increasing with age.

Golden Honey Bee Day Care Center

Critical childcare factors

There are 4 demographic and socio-economic factors that have a strong influence on the childcare industry. They are:

• The number of Day Care children.
• The number of working mothers with Day Care children.
• The likelihood that parents will select a childcare center over other childcare arrangements.
• The financial ability to pay for childcare centers.

Golden Honey Bee Day Care Center

Number of Pre-School Children.

The Day Care population has been increasing nationally on a steady basis. Since 1989, over 4-million children have been born annually, and that figure is expected to be similar for 1997. Data from the National Center of Health Statistics indicates that over half of the babies born in 1994 were born to women aged 20 to 29, while a third were born to women in their 30’s. Among women aged 40 to 44, they saw an 8% increase in the number of babies born. Older mothers are more likely to earn more and spend more on their children.

This steady growth can be attributed to several factors. One factor involves a higher than anticipated birth rate of immigrant mothers. Another factor is the fertility rates for women in there 30’s are higher than anticipated. Children born to women in their 30’s was 33% in 1988 as compared to 19% in ...(continued). The trend of women delaying childbirth is expected to continue. The encouraging impacts of this trend for the childcare industry is that women aged 30-34 are more likely to return to work quickly and require childcare services. These mothers have established careers to support their family lifestyles.

One factor that could have an impact both positively and/or negatively is the decreasing size of American families. There will be fewer children born to each family, but the overall rate, as stated above, is expected to remain ...(continued)

Number Of Working Mothers With Day Care Children

The number of mothers with Day Care children that are working has risen steadily since the 1960’s. In 1990, 55% of the mothers with children under 6 were working and is expected to increase to ...(continued). This trend is expected to continue due to a shift in attitudes towards working women. The Census Bureau reports that the percentage of mothers with infants under the age of 1 year old returning to work has increased from 15% in1968 to 51% in 1988.

The Study of Early Childcare, by the National Institute of Child Health and Development, found that half of the infants in the study were enrolled at a childcare center at 3 months of age.

Golden Honey Bee Day Care Center

VI. Marketing Plan

a. Meeting Customer Needs
Our current clientele and potential customers require constant reassurance that we deliver quality service and reasonable rates.  We will maintain honesty and request candid input from out clients.  We will allow customers to take monthly surveys and benefit from their insight.

b. Quality

Giving our children quality services as opposed to attempts to impress parents with unique ultra modern methods and avant-garde teaching techniques is our aim.

c. How We Will Sell
Word of mouth advertising via quality output has proved our strongest selling point. Advertising in local papers and glossy local magazines. Occasional community business expose. 

d. Ability to Penetrate Market
Our 49 years experience in a professional day care business and our proven ability to deliver tender loving care while priming the child for secular schooling makes us a good choice for parents making their child’s emotional welfare and education a priority.

Golden Honey Bee Day Care Center will take the our child care solutions to the community via presentations at photo studios, pediatricians offices, dental offices, churches, African American venues and shopping centers.

Golden Honey Bee Day Care Center

IV. Organization

Golden Honey Bee Day Care Center will be located at ____________________________

The Day Care Center will provide childcare services from 6 AM to 6 PM Monday through Friday. During that time children will be provided nutritious meals, snacks; along with age-appropriate structured weekly lesson plans & age appropriate activities. During the summers and school breaks, additional services are provided for ...(continued)

VI. Operations

The operations will be handled in the following way:

Sasha Falkner as the director of the center, will be handling the day-to-day operations of the center. Her responsibilities will include, but are not limited to:  hiring and supervising employees; design, training, and overseeing of age-appropriate monthly themes & weekly lesson plans; communicating with parents; handling all issues that arise; taking payments from parents; handling late payments; and overseeing overall operations.

Sasha Falkner will be responsible for working with the accountant to insure accurate financials. She will also handle accounts payables and running all the monthly financial statements. All financial records will be kept at Golden Honey Bee so all owners will have access to the financial operations. We are planning to use ...(continued) Management Software as the technological support for our daily and financial operations.

Sasha Falkner will provide advisory assistance in overseeing the overall operations for the center. She will monitor all financial and operations reports to monitor the progress and areas of concern for Bouncy Kids. The hours of the center will be from 6:00 A.M. to 6:00 P.M.

Sasha Falkner will supervise four other full-time employees. These employees will earn a biweekly salary of $1250. In addition, it may be necessary to have part-time assistance. Each full-time employee will work 40 hours per week.

For safety and quality of care, the center will be staffed with four employees at all times. During peak hours it may be necessary to have as many as four employees on site. Employee benefits such as health insurance and retirement are not offered at this time.

All employees are required to receive training in ...(continued)

When a new employee needs to be hired, Sasha Falkner will be responsible for the hiring process. Initially a review of the budget will occur to determine the available funds for the position. She will post the job, gather applications and resumes, and interview the applicants.

The employment status of the new hire will also be contingent on a completed background check by the Family Independence Agency. The Directors

approval for the filling of the position will be required for employment.

Senior Staff members

Each Senior Staff Member/Lead Teacher will plan & execute a structured curriculum along with assessing the needs of each child in his/her care throughout the day. He/she will show competence in caring for and educating young children and will have the ability to communicate effectively with parents. In addition to training and certification in early childhood development, Senior Staff Members will have at least four years experience working in a childcare setting.

• For children ages 24 months to 28 months who require a greater level of one-on-one nurturing, they will be placed in a class with a lesson plan structured towards their needs, growth and development.  There will be one senior staff member per 6 children
• For children ages 28 months to 36 months who are more independent and enjoy the peer social interaction, they will be placed in a class with a more advanced and structured lesson plan.  There will be one senior staff member per 6 children.
• For children ages 3-4 years, there will be ...(continued)
• For children ages 4-5 years, there will be ...(continued)

Responsibilities

Senior Staff Members are responsible for:

• Reading and reviewing the Curriculum Guide and the Staff handbook.
• Establishing learning objectives that are consistent with the Center's philosophy.
• Planning and executing a program that reflects the center's philosophy and program
• ...(continued)

One seasonal bulletin board

One divers weekly theme oriented bulletin board

Weekly lesson plan posted, following the yearly theme for the Pre-school

• Preparing a written lesson plan weekly, along with needed art projects for review by the director.
• Preparing projects and activities that reinforce themes and extended learning.
• Taking daily attendance.
• Working cooperatively with the Director, as needed, in developing and implementing weekly lesson plans.
• Attending all staff meetings and in-service workshops.
• Meeting on occasion with the director to review objectives, plans and evaluations.
• Planning a monthly conference with a parent and filing a developmental checklist on children's progress.
• Planning at least one classroom event per month for parents to share with their children.
• Reviewing children's records monthly and updating as needed.
• Being attentive to health, sanitation, nutrition and safety at all times.
• Having materials in on time.
• Dressing and conducting one's self in a professional manner. (Uniform, i.e. juvenile themed scrubs attire)
• Recording information pertinent to a child's development.
• Recording accidents in an accident log daily.
• Planning at least one field-trip event per month.
• Taking children to the library and the park as often as possible.
• ...(continued in the complete Day Care Business Plan)
• ...(continued)
• ...(continued)
• ...(continued)
• ...(continued)
• ...(continued)
• ...(continued)
• ...(continued)
• ...(continued)

Assistants are not responsible for a group of children, unsupervised, but are responsible for maintaining harmony in a classroom; providing support for the senior staff teacher; sharing in the care, safety, and healthy development of children in the group. Assistants will be given the opportunity to interact with children of all ages.

Volunteers

Volunteers will be welcomed to participate in the daily function of an assigned classroom.  If they are a parent of currently enrolled child/ren, they will be asked to volunteer their time & talents in one of the other classrooms within the Day Care Center.  Community members will also be ...(continued)

Center Aide

The Center Aide will assist the Director with the preparation of meals for the Center. When not involved with preparing or serving meals, the Center Aide will assist any senior staff member with art projects, or other activities as needed.  Other areas the Center Aide may be necessary are:  Assisting Senior Staff members and children with computer projects, in the large Recreation/Computer room; outside activities; & field trips. This will be a 3O-hour/week position.

Responsibilities

• Reading and reviewing the Staff Handbook
• Reading and reviewing the Curriculum Guide
• Supervising kitchen and food preparation
• Maintaining a safe and sanitary environment
• Maintaining clean and orderly rooms
• Setting up activities for table and art activities
• Cleaning up after activities have been completed
• Preparing children for snack, lunch and other transitions
• Assisting the Senior Staff teacher as needed; replacing name tags; discarding, sorting, and replacing equipment; making special notations on children" progress reports; phoning parents with routine messages; making suggestions that are helpful and
• ...(continued in the complete Day Care Business Plan)
• ...(continued)
• ...(continued)
• ...(continued)
• ...(continued)
• ...(continued)

Health of Personnel

All employees must have a current physical on file, signed by a physician. All physicals must be updated annually as state mandated.

All employees must have on file a current TB test stating that the employee is of tuberculosis. The TB test must be updated annually.

Sick employees will be encouraged to stay at home and will be replaced with a qualified substitute.

Staff Screening

All staff shall be of responsible character and suitable to meet the needs of children.

 The Center will not employ individuals that posses the following:

Convicted of a felony, a misdemeanor or if they have ever been involved in a substantiated child protective services case as per state regulations. They will also be required to sign documentation that they have not been placed on the central registry for substantiated abuse or neglect. Staff or volunteers will not be permitted in the Center if they have been convicted of child abuse or neglect or convicted of a felony involving the harm of threatening of children. 

Employees will also be asked to sign an authorization allowing the Center to investigate past employment and request information from previous employers regarding work experience and qualifications.

Staff Qualifications

Senior Staff members must obtain state mandated qualification including 90 hour childcare certification and have an associate's degree or equivalent childcare experience within the field of early childhood education. If a degree is in a related field, an employee must have earned, or be in the process of earning, at least 12 credit hours in early childhood ...Assistants must be eighteen years of age or older and must always ...(continued)

Golden Honey Bee Day Care Center

VII. Management Development

a. Pivotal Employees
Acquiring competent productive and forward looking employees is essential to customer satisfaction and the growth and expansion of the company.  To that end we provide extensive training as well as growth incentives with a view to grooming each employee to discover and reach his or her true potential.

b. Consultants, Advisors and Contractors

Business Marketing Consultant
Mitchell Agnew - Financial Marketing Network, Inc.

Advisors
S. Walker – Family Daycare Provider
C. Johnson – Family Daycare Provider

Contractors
W. Broad – B&C Group Contractors

 

c. Internal Management Structure

Director – Sasha Falkner

Teachers 

W. Freelander – Lead Teacher
S. Browning
N. l. Sakaris

Accounting Firm - Mayflower Accountants

Pediatrician – Dr. M Smith – MD General Pediatrics Group

Golden Honey Bee Day Care Center

VIII. Business Development

a. Long-Term Goals, Short-Term Goals
Our long term goal is to open franchising to the general public particularly experienced day care professionals with a view to expanding our services, employment acquisition and small business development services across the east coast.  In the short term we will expand or client base in the Baltimore metropolitan area.

b. Objectives for Achieving Goals

To serve the childcare provider needs of low-to-middle income families while providing excellent daycare and pre-school services.

Obtain a financial investor who would contribute a minimum amount of $75,000 for the opening and equipment installation for the Day Care Center within the Baltimore Metropolitan Area.

VII. Marketing  

Golden Honey Bee Day Care Center  

VII. Marketing - View in Complete Business Plan

VIII. Assumption Page - Created with Business Plan Writer 

IX. Financial Documents - Created with Business Plan Writer

X. Supporting Documents - View in Complete Business Plan

    Supporting Documents Include:
        Classroom Breakdown
        Classroom Color
        Estimated Monthly Income
        Estimated Monthly Expenses
        Equipment List
        Lesson Plan
        Daycare - Waiting List
        Area Daycare Center Rates

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