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Sample Business Plan
The Cafe Deluthe & Gourmet Bakery
The Cafe Deluthe & Gourmet Bakery is basing their projected baking, baked goods, coffee and espresso sales on the financial snapshot information provided to them by All Bros. Coffee Company. Internet sales were estimated by calculating the total number of hours each terminal will be active each day and then generating a conservative estimate as to how many hours will be purchased by
Cost of Goods Sold: Total cost of goods sold for coffee and baked goods-related products was determined by the "retail profit analysis" we obtained from All Bros. Coffee Company. The cost of bakery items is 20% of the selling price. The cost of Internet access is $250 per month, paid to _________________ for networking fees. The cost of e-mail accounts is 25% of the selling price.
Fixture Costs: Fixture costs associated with starting The Cafe Deluthe & Gourmet Bakery are the following: 2 computers and wireless hubs
$3,000, two printers
$1,000, one scanner $400, one espresso machine $10,700, one automatic espresso grinder
$895, two coffee/food preparation counters $1,200, one information display counter
$1,400, one drinking/eating counter $900, sixteen stools $1,600, six computer desks w/chairs
$3,400, stationery goods $500, two telephones $200, decoration expense $14,110 for a total fixture cost of
Baking Kitchen: (See the complete business plan in Fimark's Business Plan
Writing Tool Kit)
Salaries Expense: The founder of The Cafe Deluthe & Gourmet Bakery,
________________, will receive a salary of $24,000 in year one, $36,400 in year two, and
$49,040 in year three.
Payroll Expense: The Cafe Deluthe & Gourmet Bakery intends to hire six part-time employees at $5.75/hour and a full-time technician at $10.00/hour. The total cost of employing seven people at these rates for the first year is
Rent Expense: The Cafe Deluthe & Gourmet Bakery is leasing a 1700 square foot facility at $.85/sq. foot. The lease agreement The Cafe Deluthe & Gourmet Bakery signed specifies that we pay $2,000/month for a total of 36 months. At the end of the third year, the lease is open for negotiations and The Cafe Deluthe & Gourmet Bakery may or may not re-sign the lease depending on the demands of the
Utilities Expense: As stated in the contract, the lessee is responsible for the payment of utilities including gas, garbage disposal, and real estate taxes. The only utilities expense that The Cafe Deluthe & Gourmet Bakery must pay is the phone bill and dedicated Phone line for Internet access The basic monthly service charge for each wireless hub provided by Verizon is $17.29. The 13 wireless hubs used to connect the modem will make local calls to the network provided by Verizon resulting in a monthly charge of $224.77. The two additional lines used for business communication will cost $34.58/month plus long distance fees.
The Cafe Deluthe & Gourmet Bakery assumes that it will not make more than $40.00/month in long distance calls. Therefore, the total cost associated with the two business lines is estimated at $74.58/month and the total phone expense at
Marketing Expense: The Cafe Deluthe & Gourmet Bakery will allocate $5,000 for promotional expenses at the time of start-up. These dollars will be used for advertising in local newspapers, magazines and online in order to build consumer
Insurance Expense: The Cafe Deluthe & Gourmet Bakery has allocated $1,440 for insurance for the first year. As revenue increases in the second and third year of business, The Cafe Deluthe & Gourmet Bakery intends to invest more money for additional insurance
Legal and Consulting Fees: The cost of obtaining legal consultation in order to draw up the paper work necessary for an LLC is $1,000.
Depreciation: In depreciating our capital equipment, The Cafe Deluthe & Gourmet Bakery used the Modified Accelerated Cost Recovery Method. We depreciated our computers over a five-year time period and our fixtures over seven
Taxes: The Cafe Deluthe & Gourmet Bakery is an LLC and, as an entity, it is not taxed. However, there is a 15% payroll
Accounts Payable: The Cafe Deluthe & Gourmet Bakery acquired a $24,000 loan from a bank at a 10% interest rate. The loan will be paid back at $750/month over the next three years. The $9,290 short term loan will be paid back at a rate of 8%.
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